Hi, I’m Edoardo and I do product marketing for early-stage SaaS 👋

Cool…but what does it mean?

If you’re a founder, you’ve probably been through this: launched your SaaS, got the first few users and a bit of hype then …crickets. Marketing stops working, you get stuck at $XXXX MRR …and that’s when you hire me.

Together we work on building:

• Ideal Customer Profile so you know who users are, why they care about your SaaS and how to find them.
• Messaging & Positioning this way you understand what to say so that users engage and convert.
• Homepage, Feature pages, Industry Pages, Sales decks, Case Studies and everything else to put positioning and messaging into action.
• Marketing Strategy to make sure you're doing the right things with Launches, SEO, Reddit, Social Media, Sales, Free Tools, Content, Affiliate programs and so on.

Nice! But let’s jump to the meaty stuff.

• Marketing for Founders - Practical marketing resources to get the first 10/100/1000 users for your SaaS/App/Startup
• Talking to Customers - A short hand-picked collection of resources to help SaaS founders get started with customer interviews